ConvertKit is for marketing.
Ghost is for publishing.
ConvertKit (recently rebranded as Kit) is a heavyweight email marketing automation tool built for course creators and merchants. But for writers, journalists, and media brands, its complexity creates friction.
TL;DR
If you need complex drip campaigns, visual email automation sequences, and deep e-commerce integrations, choose ConvertKit. If you want to write, publish, and grow a modern publication with an incredible website, choose Ghost.
Writing Experience
Email & Automation
Pricing
The bottom line
ConvertKit is an email operations tool for marketers. Ghost is a publishing platform for creators. Typetale gives you the best of Ghost at a fraction of ConvertKit's escalating monthly fees.
Why choose Typetale over ConvertKit (Kit)
Save thousands of dollars
ConvertKit penalizes success. At 10,000 subscribers, you are paying over $1,000 a year. Typetale gives you unlimited sends and members for much less.
A real website
Ghost creates a fast, SEO-optimized website out of the box. ConvertKit only gives you a basic landing page.
A beautiful reading experience
Ghost is obsessed with typography, fast page loads, and elegant design. Your readers will feel the difference.
Simplicity
Ghost doesn't confuse you with complex rules, automation graphs, and tagging mechanisms. It just works.
How to migrate from ConvertKit (Kit)
- 1
Export your email list from ConvertKit
- 2
Set up your Typetale instance
- 3
Import your CSV of subscribers into Ghost
- 4
Point your domain and custom email address
- 5
Send your next issue from Ghost
Frequently asked questions
Can I migrate tags and segments?
Ghost supports labels, which are similar to tags. You can map your ConvertKit tags to Ghost labels during the CSV import process.
What if I use ConvertKit for product sales?
Ghost has native integrations with Stripe for memberships, but for complex digital product sales, you might prefer keeping ConvertKit or using a specialized checkout tool.
Ready to make the switch?
We'll make it painless.
Start publishing in under 5 minutes. We handle the infrastructure so you can focus on what matters — your writing.